DESIGN PRINCIPLES FOR ADVERTISING/PUBLICATIONS
Jour 276

Helga Watkins
e-mail: helga.watkins@unlv.edu     tel: x54804  895.4804


DAY
Schedule subject to change. Changes will be announced in class.
M 8/23 Course Introduction, software overview, vector & raster editing, Illustrator intro tour.
W 8/25 Adobe Illustrator tools & techniques, keyboarding, in class practice.
M 8/30 Overview AI type controls and palettes, basic typographic terms.
W 9/1 Typography continued. Advertising annotation project assigned.
M 9/6 NO CLASS Labor Day Recess
W 9/8 Three annotated layout samples due. Display & Headline type treatments, in class type exercises.
M 9/13 Typography and layout in Illustrator. Photoshop intro. Assign ad layout project.
W 9/15 Body copy treatments & layout. In class exercises from 9/8
M 9/20 Typeanimal and Typeface due in class today. Illustrator review/ type treatments.
W 9/22 Photoshop intro.
M 9/27 Photoshop. Turn in collages.
W 9/29 Photoshop Continued. Have sketch/rough layout for event promotion.
10/1
M 10/4 Photoshop continued, have source material ready to work on during class (photos, copy information)
W 10/6 Photoshop demos as needed. Work time and individual meetings; in class projects all files due by end of period.
M 10/11 Page Layout check in, discuss layouts with class..
W 10/13 Page Layout/Event design due at beginning of class for critique.
M 10/18 Review ad designs.
W 10/20 Type and image; text and image. Advertising photography, processing and manipulation.
M 10/25 Photoshop tools overview. Resolution, output, palettes.
W 10/27 Image editing and manipulation tools and techniques; start in class exercise Photoshop.
  11/1 LAST DAY TO DROP OR WITHDRAW WITHOUT REFUND
M 11/1 Image editing continued, in class exercises with Photoshop.
W 11/3 Photoshop and image editing continued. Article layout project overview.
M 11/8 In-class photoshop exercises due (computer files turned in to class folder) Adobe InDesign Overview.
W 11/10 Have text of article in class, bring sketching materials to work on layout concepts during class.
M 11/15 In class work time; individual meetings
W 11/17 Initial layouts review with class.
M 11/22 Adobe InDesign & work on page layouts. Final Project assigned.
W 11/24 Page layout files due at beginning of class; review with class.
M 11/29 In class work time; individual meetings
W 12/1 Last class day Final Project due
W 12/8 Course CD due by 4:30 pm
     
  12/11 Semester Ends
 
Schedule Fall 2010

HelgaWatkins.com