DESIGN PRINCIPLES FOR ADVERTISING/PUBLICATIONS
Jour 276

Helga Watkins
e-mail: helga.watkins@unlv.edu     tel: x54804  895.4804


| Illustrator objects | Typefaces/Display Type| Three Typographic Layouts | | | | | | | |


Additional details for projects may be posted at time of assignment. Project details subject to change at time of assignment. Any changes will be reviewed in class.


Technical fluency in vector drawing demands an organized approach and strategic thinking. It is the difference between a thirty-minute object and a three-minute object!


 

Illustrator diagnostic objects

Build each form above as vector art. Turn in computer files only.

 



Typefaces & Display Type
Due 9/15 at beginning of class

1. Build one "type face" and one type animal; black and white only. Turn in both as computer files; choose the best one and print to lettersized hardcopy and mount.

2. Display Type
Pick three quotations and design a display type setting for each. Be sure to include the attribution. In addition to consideration of typeface choice, demonstrate use of effective phrasing and kerning in each type design sample. Include examples of changing weights, typeface, and scale among the three designs.



Typography-Three Typographic Layouts
Bring to Class 9/8

Choose three page layouts from a magazine that feature striking typographic design. Mount each to a larger panel of cardstock or heavy paper. Annotate each with your analysis of the layout's general visual strategy, and how that interacts with the content of the message and copy. Include your observations about the composition and levels of contrast, scale, rhythm or other visual elements.

Attach notes that reveal the functioning of the type. What compositional factors effect its expression? Font choice? Color or value contrasts. How does the typography interact with other elements in the full page?

 


Event Promotion
in-progress check-in (show work to class) 10/11
Final Due at beginning of Class 10/13

 

SIngle page layout promoting an event of your choice. Utilize basic photoshop techniques to create a file with at least four layers: Background, text, logo/logotype/graphics element, and at least one photo image collage/clipped element. You are to write the copy, as well as determine the imagery.

 

 


Page layout/ InDesign
3 or more pages of an article that would appear in a magazine format. The article content is your choice, but should be editorial in nature- itpromotes a particular position or point of view. The design that you create for the article will work to support and enhance the position of the author/text. Your layout is to lead with a double page spread. Execute the text layout in InDesign, with visual elements edited in Photoshop and/or Adobe Illustrator.

Article text ready for class as word-processed and proofed document 11/10
In Class review initial layout 11/17

Final multipage layout due at beginning of Class 11/24

 

 

 


 








 



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